Cressi’s Distribution Channels
Quality and Innovation Cressi is a passionate advocate for embracing its responsibility to do more than simply making a profit. As Paul Polman said...
The definition of planned obsolescence is “a policy of producing consumer goods that rapidly become obsolete and so require replacing, achieved by frequent changes in design, termination of the supply of spare parts, and the use of nondurable materials.” Manufacturers design products that have a specific short life expectancy and thus generate long-term sales volume by forcing customers to make repeat purchases. Companies that employ this strategy value profit over its relationship with their customers. Worse, they over-exploit the planet’s natural resources and cause environmental harm.
It is a philosophy that Cressi does not adhere to and fights against, as it is a policy that generates millions of tons of waste every year and does a disservice to consumers. Cressi believes there are some things that can be made to last an incredibly long time and supports sustainable innovation by producing environmentally friendly goods and services.
Of course, it doesn’t always make sense to keep your scuba diving, freediving or spearfishing gear forever. New innovations are made that make these watersports safer and more enjoyable. Or you add a skill, such as diving deeper or in colder water, and your gear needs to match the experience. At Cressi, every innovation is a step toward ensuring the future of scuba diving, freediving and spearfishing by producing high-quality gear.
Cressi is also committed to sustainability and environmentally responsible manufacturing by using recycled-plastic packaging.
In fact, Cressi is so confident in the quality of its manufacturing processes and materials of its products, it has extended its warranties to cover a longer time period.
If there is a “Scuba Silicone Valley,” Genoa, Italy, is it. Home to Cressi’s design and production facilities since 1946, Genoa’s location on the northern shore of the Mediterranean, the Liguria region has played a strategic role in the company’s success as one of the world’s leading manufacturer of a full line of scuba diving, freediving, spearfishing and swimming gear. The region is the birthplace of scuba and freediving, which first began to flourish in the 1930s. As the company grew, its location in Genoa was important because it offered immediate access to the sea, allowing every product to be tested in real-world conditions.
The Cressi company is still entirely owned by the Cressi family, which carries on the work started by brothers Nanni and Egidio Cressi. Today, extensive sea trials are a critical part of developing all Cressi products. These ocean tests also demonstrate the reliability of the products. A thorough design process and strict quality-control measures drive Cressi’s success. As a testament to Cressi’s rigorous standards, in 2017 and 2018, ScubaLab gave the company prestigious Testers Choice and Best Buy awards for several products — the Carbon BC, the Cartesio dive computer, and the AC-10V Master Cromo regulator. For nearly 30 years, ScubaLab has provided unbiased reviews of dive gear. It tests dive equipment using sophisticated testing facilities, like breathing machines, hyperbaric chambers and test pools. It also uses a team of experienced divers to investigate how the gear will perform in the real world.
Everything that the company does, from designing and manufacturing high-quality products to selling and servicing them, is driven by a commitment to meet the needs and expectations of the customer. Each Cressi product carries a promise of quality, performance and value.
The Cressi family has faithfully fulfilled this commitment for 60 years. From designing new products to developing new manufacturing processes, Cressi draws on a wealth of technical expertise and creative knowledge from the past. Most importantly, Cressi products are manufactured to the highest international standards for safety, performance and reliability. When customers buy Cressi, they buy confidence.
Maitland, Florida, USA Dive Magazine Journalist, Scuba Gear Tester, Ocean Conservationist. As the editor- in- chief of Scuba Diving and Sport Diver magazines, Patricia has had a 25- year career in dive...
No comments for this page
This blog encourages comments, and if you have thoughts or questions about any of the posts here, I hope you will add your comments.
In order to prevent spam and inappropriate content, all comments are moderated by the blog Administrator.