Cressi’s Distribution Channels Support Sustainability
Quality and Innovation
Cressi is a passionate advocate for embracing its responsibility to do more than simply making a profit. As Paul Polman said at the launch of Unilever’s Sustainable Living Plan: “We cannot choose between [economic] growth and sustainability — we must have both.”
Cressi is committed to sustainability, eco-friendly practices, high-quality products, and a bold vision for supporting our retailers, customers, and the sport of scuba diving.
As part of this commitment, Cressi’s distribution channels were created to align with our strategic planning and a deep understanding of the needs of our valued retailers and customers. Cressi is dedicated to creating a better purchasing experience for our customers by creating a successful and sustainable strategy of distribution. We will develop new products and support go-to-market distribution services and channels that are key to nurturing this strategy. Our information technology and integrated logistics systems can monitor the availability of products and services, process orders, and deliver products and services rapidly to our retailers and customers.
We are reinventing our business and pioneering our future. We want our distribution channels to be flexible and more responsive to our customers’ needs. We wholeheartedly support all our distribution channels with product lines that are specific to each:
ATELIER
Cressi’s elite Atelier scuba and spearfishing products are available exclusively offline at traditional stores — none of these high-end items will ever be sold on the internet
SPECIALIZED
Cressi’s Specialized retailer products are available exclusively in-store or on the business’s website only. These products will not be offered on Amazon or other e-commerce sites.
OPEN CATALOG
The Open Catalog products are available as single or bundled packages over the internet on such sites as amazon.com and walmart.com.
DIVE CENTER
Cressi´s Dive Center products are available exclusively offline traditional stores, that offer rental equipment for Diving and Snorkeling operations. These products will not be offered on amazon or other e-commerce sites.
Thank you for supporting Cressi as we continue to innovate our manufacturing, service, and distribution strategies to meet customers’ needs.
Patricia Wuest
Maitland, Florida, USA Dive Magazine Journalist, Scuba Gear Tester, Ocean Conservationist. As the editor- in- chief of Scuba Diving and Sport Diver magazines, Patricia has had a 25- year career in dive...
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